1. Is the Marketing Work Center a web-based solution?

Yes.   You access the solution with a unique user name and password.  As a result, you can work within the MWC from the office, home or while traveling.

2. What’s the difference between a web-based solution and a software solution?

Software solutions must be installed on a company server and are maintained and backed-up by your IT department.  In addition to the hardware and labor investment, software solutions require an annual maintenance fee that covers support and training, but not product enhancements or new versions of your product.  

Web-based solutions are accessed over the internet and require no hardware or IT investment.  Annual fees include support, training and ongoing product enhancements.

3. Do I have to use all of the tools in the Marketing Work Center?

No, the MWC is implemented to your specific needs.  Each tool is designed to work independently—but as your needs change, you can add tools with no down time and with the confidence that they will work together seamlessly.

4. What skills are required to use the Marketing Work Center?

You need no technical skills to use the tools within the Marketing Work Center.  And, all of the tools are designed to work similarly so as you add new tools over time, your learning curve is low.

5. What about security?

Quantum Leap is secure socket layer/SSL certified, providing 256-bit end-to-end encryption and 99% browser recognition to ensure your data is confidential and accessible only by authorized users.

All servers are under the protection of our internally configured and maintained firewall, audited daily by McAfee Secure, a third-party network security company.

6. What are your fees?

You pay a one-time implementation fee and an annual fee for the tools that you implement.   Fees scale with the number of tools required to address your needs and number of users.   

7. What is the underlying technology platform for the Marketing Work Center ?

The MWC is developed on the Microsoft platform using ASP.net and SQL database.

8. How does the MWC work with PHP or Cold Fusion?

The Marketing Work Center is built with ASP.net because of its flexibility.  Using our Web Tool, we replicate websites in PHP, Cold Fusion or any other language, enabling you to manage any aspect of your website with no technical skills.

1. How is the Library different from my server?

The MWC Library uses a familiar file folder structure similar your server(s) to centralize your digital files but with 2 major differences.  First,within your Web, Print or Email tool, you can access files from your Library.  Optionally, you can set up your Library so that when you file new product photos, as an example, your website, web PDF’s, print and email materials are simultaneously updated—you can’t do that with a server.

Second, the Library allows you to control file versions, capture attributes about each file, search files and securely share/track usage among internal teams and external vendors.  

2. The Library sounds something like SharePoint.  How is it different?

The major differences between the Library and SharePoint are in cost and capabilities.  SharePoint requires an investment in hardware and software plus programming time—a typical SharePoint installation can cost $50,000 - $100,000 not including integration with your Web content management system, print or email systems.   

SharePoint capabilities do not include file format and resolution conversion, file attribute management and search, or the ability to email files as links rather than attachments.

3. What kind of digital files can I save in the Library? (in-design, photo shop files)

Any type of digital file can be saved to your Library including In-Design, Photoshop, audio, video and Auto-cad files.  

4. I have a lot of digital files.  How do I get them all filed into the Library?

Quantum Leap works with you to develop your files structure and upload all of your files as part of our implementation process.  Our Mass-Upload File utility allows you to upload large volumes of files at one time.

5. Can I control file versions?

Yes.  Your Marketing Work Center numbers and displays all versions of a file, and captures descriptions of each version for easy identification.

6. Do I have to save multiple file format types in the Library?

No.  The Library converts file formats automatically from up to 12 different file format types.

7. What about photo and graphic resolution?  Do I have to store both high resolution for print and low resolution for web?

No, you can save your photos and graphics as high resolution files and the Library will automatically convert the file to low resolution when pulled to your Web Tool.

8. How do I make sure that my sales team and channel partners can access only approved and finished materials?

You simply assign sales team members or channel partners with security rights to select folders within your Library that contain the materials they need to drive sales.

9. How does the Library help me manage my agency and graphic design partners?

Agencies and designers can file work in progress in your Library to a collaboration area where you can review.  Feedback and approvals are captured in a log and associated with the project version so that everyone involved can stay on the same page.  

In addition, vendor partners can be provided with secure access to download approved brand photos and components they need to move projects forward.

1. How is the Data tool different from an excel database or product data stored in my ERP system?

Your Data Tool captures and organizes comprehensive data about all of your products and feeds that accurate information to your Web, Print and Email Tools.  Unlike an excel spreadsheet or your ERP system, your Data Tool automatically updates product data, wherever it may appear, based on your rules.

2. How does the Data Tool facilitate interactive product displays like product selectors and configurators?

Product selectors or configurators are driven by product databases.  Think of your Data Tool as your ‘Master Product Data base’ feeding all of your marketing communications systems from online catalogs, product PDF’s, product selectors/configurators on your website, to intranet net-based product training (for your sales and customer service teams) to commercial press-ready print catalog files.

3. Can I control what data is published to marketing materials?  For example, I want detailed product information in print materials and on our secure intranet site but not on our public website.

Yes.  You define the rules for each type of marketing communication and each channel including the specific product data content to be published and content layout and organization.

4. Can my engineering department edit product information in the Data tool?

Yes.  You can control user access by department, by product line and by product.

5. Can the Data tool integrate with our ERP system?

Yes.  The Marketing Work Center was developed to easily integrate with any ‘open architecture’ software system or database to create ‘one source of the truth’.

6. Typically, how long does it take to centralize and organize a company’s product data?

Our experienced implementation team has a defined and systematic process to organize and codify product data.  An average implementation takes no more than 30 to 90 days depending on the current status of your product information and the availability of your team.

1. How is the Web Tool different from a content management system or CMS?

Content management systems differ greatly in capabilities.  Some allow you to update specific information on your website, manage one website only, while others allow you to control all content.  The big difference between the most robust CMS system and our Web Tool is that it is part of a comprehensive, fully-integrated marketing ‘eco-system’.  Your Web Tool is connected to your Data Tool (which automatically feeds product data to all of your websites); to your Library (which automatically feeds photos, graphics and other digital files) and to your Contacts CRM (which automatically captures website registrants and activity).  Thus, the big difference between our Web Tool and any CMS system is greater efficiencies and improved results.

2. How many websites can I manage from the Web Tool?

You can manage unlimited websites, secure extranets, intranets and landing pages. There are no additional fees for managing multiple websites from your Web Tool.

3. What role will my web developer/designer play in the launch of our new website?

Your web developer/designer would provide your web design, design graphics, content and perhaps even consult with you on the site plan, navigation and flow.  Quantum Leap implements your design, site plan and content into your Marketing Work Center.  We then train and support you and/or your vendors to maintain your site(s) moving forward.

4. Can I use my own website design or do I have to use a design template?

Yes.  Virtually any website design can be utilized with the Marketing Work Center Web Tool.

5. How much control over my website will I have?  Can I add navigation, add pages and change page layout?

You can control all content, navigation at every level, add pages and alter page layout with no technical skills.

6. What about search engine optimization?

On-page search engine optimization is built in.  You can add keywords, meta-tags page descriptions—even assign friendly page names.

7. What if I want to add flash, photo displays and other ‘whistles and bells’?

Your Marketing Work Center and Web Tool are delivered with a library of pre-programmed, customizable displays, registration forms, surveys and more.

8. Can I create a mobile version of my website that can be automatically updated and managed within my Marketing Work Center?  

Yes.  We will consult with you prior to implementation to create a mobile version of your public or secure websites.  From your Marketing Work Center, you can make additions or universal updates to any website, including mobile versions.

1. How is the Print Tool different from in-design or other graphic software programs?

The Print Tool dynamically generates print materials by out-putting content in your Marketing Work Center to your custom print designs and layouts.  Thus you have control over your brand and print design AND you have control to create and update print materials with no technical skills required.  

2. Do I need to select from design templates or can I provide my own print design?

You or your graphic designer provide your print design and page layout, typically in any graphic software program.

3. What kind of print materials can be generated from the Print Tool

Product catalogs pages, technical bulletins, features & benefits, company overviews, submittals, proposals and agreements can be created and edited in your Print Tool.  You can also use your Print Tool to centralize and compile power point slides for industry or product specific presentations.

4. Can I control what is edit-able on my print materials?  Can I control who can edit print materials?

Yes you control what is edit-able and who can edit your print materials.

5. Our submittals and proposals contain multiple print documents.  Can I use your Print Tool to organize and compile submittals and proposals?

Yes, you can select those print materials to be included in your proposal, select the order and print out or email the new proposal directly from your Print Tool.

6. Are proposals and print materials automatically associated with a customer in Contacts CRM?
   Yes, proposals, presentations and other materials created in your Print Tool can automatically be associated to a customer’s record in your Contacts CRM, making it easy to get a comprehensive view of the customer’s activity history.

1. How is the Email Tool different from other email tools?

Our Email Tool offers you all of the same sophisticated features of other email tool options but offers the advantages of being integrated with other tools within the Work Center.  As a result, you can manage customer relationships in Contacts CRM and access segmented lists within your Email Tool with no uploading necessary.  Email results are reported back to the specific customer record in Contacts CRM so you can view a comprehensive activity history.

Your Email Tool can access any digital file or brand asset stored in Your Library, making it easy to create relevant, results oriented email campaigns.  And, e-newsletters or e-bulletins can automatically be posted to your website or intranet.

2. Can I create my own email templates or provide my own design?

Yes, you provide your own unique design(s).

3. What about reporting and analysis?

You can create reports by date, sender, campaign or subject matter for analysis and ongoing results improvement.  Detailed unsubscribe and bounce reports give you the data you need for list maintenance.

4. Can I personalize my email campaigns?

Yes, each email can be personalized with the recipient’s name and company.  You can even control the email sender.

5. Can I use the email tool for e-invitations and capture RSVP registrants?

Yes, RSVP registrants are captured and reported to your Contacts CRM Tool making it easy to generate attendee list, send pre-event reminders to those who have not responded and send post-event follow-up messages.

6. Must recipients unsubscribe to all of my email communications or can I provide them with choices from which to unsubscribe?

Our multi-unsubscribe option allows you to present a list of all of your email communications.  Recipients can select those communications they wish to unsubscribe.  

7. How do I manage unsubscribes?

Un-subscribes are automatically ‘locked’ from receiving future email out of our system to ensure compliance with CAN-SPAM Act.   

1. How is Contacts CRM different from other CRM solutions?

Contacts CRM offers you sophisticated tracking and reporting features associated with many of the top CRM systems.  The big difference is that Contacts CRM is integrated to work with your Web tool (automatically captures web registrants and activities), Email Tool (access customer lists and report customer email interactions), and Print Tool (associate proposals and other print materials to customer records).

2. Can I segment customers by industry, profession, company or by product interest?

Yes. Contacts CRM allows you to pull lists and create custom reports based on any combination of customer activity.

3. Can I track sales activity?

Yes.  You can track prospects through your sales process, create sales forecasts, including contract value and anticipated close date, by product, division or sales person.

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