SmartLink Creates Branded, Personalized Email

August, 2007:  Quantum Leap expanded its suite of iTools with SmartLink, developed to create branded, personalized email campaigns.

 “Our objective with SmartLink was to provide an alternative to HTML email and ensure a higher deliverability rate and open rate.” according to Mary Henry, COO and head of Quantum Leap’s iTool development team.

SmartLink allows organizations to create unlimited, templated email or to create highly customized and personalized communications quickly and easily.  Relevant links to any type of document can be incorporated with SmartLink from video and flash files, to white papers and power point shows and surveys.

Recipient interaction reports provide insight into an individual’s interests.  “We feel that this data will become invaluable to sales teams in prioritizing follow up and increasing results,” According to Pam Kleier, CEO.  “And for marketers, the analysis of this data will be used to increase the performance of future email campaigns and other marketing initiatives.”

SmartLink is one of three iTools developed by Quantum Leap to provide an integrated platform from which sophisticated strategies can be executed.  Designed to rigorous standards, iTools are modular, adapted to each organization’s requirements and are quickly implemented and easy to use. 

###

Quantum Leap is a marketing technology company that develops next generation, web-based iTools to manage your integrated strategy – web, print, email, contacts, proposals and assets—with greater ease, speed, cost efficiency and improved results.  Quantum Leap iTools.  Simple.  Smarter.  Faster.